How To Start A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is among the greatest things I have ever tried to do in life. It is also one of the most painful, stressful and frustrating things things that has happened to me. So here's the short list of what I've learned as its first director, CEO and adviser.
Constantly be Prepared to Socialize
There are a lot of theories, tons of how-to's, tons of sales talk in our day and age. Stories hold huge weight in pinning down a potential customer to a purchase.
Exterior of a revenue standpoint, story-telling in your circle of friends can make a huge impact in rippling out your company to other people. My very first enormous client (that's still my customer to date) came from a short chat while driving the train on my way for my afterward day occupation. I ventured into one of my college-mates there. We weren't really close. I told him that I was in SEO and shared its own worth and exactly what it did for my own website. He said that he would refer me.
Turns out that he did. I must close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid each day. While it might be true that everything you understand is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's let me get the whole business enterprise. Yes clients may call me late at night or early in the morning, however providing free consultations to potential customers has tremendously increased closing rate on sales.
Clients love the small things. They also feel much more secure when you give them more information about what they are getting into and what they would like to understand about other features of online marketing. You are able to leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer now that signed up with us for their primary product's SEO and signed up by the other SEO company for their newest product's SEO. They wanted to find out who's the better SEO services provider. While I am readily 60% more expensive in my monthly retainer compared to another SEO company, I gave out complimentary consultations to the proprietor.
"Call me anytime in the event that you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we are only waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO particularly here in the Philippines is still considered 'fresh' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with a 'free market' plus a free market means that the budget is mad.
There are companies that offer SEO for as little as $300 a month. And yes, they claim that it is white hat -- with all the linkbuilding tips you can ever imagine. If I attempted to pull that stunt, I would be out of business in one month's time.
Louis Vuitton can afford to charge that much since they are all for quality and exclusivity. I would like to be a company like that. That is one reason why we provide customer exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on decreasing costs. It can be the weapon of choice to many SEO companies. In addition, it is a vicious, downward spiral. The clients win and the search engine optimization industry loses.
My weapon of choice is raising the quality of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really great customers I have.
Think like Louis Vuitton. Win.
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