How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and consultant.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the future. You will find a great deal of theories, heaps of how-to heaps of revenue speak in our day and age. Stories hold enormous weight in pinning down a potential client to a sale.
Outside of a sales perspective, story-telling in your circle of friends can make a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came from a brief conversation when driving the train on my way for my then day occupation. We weren't really close. I told him that I had been in SEO and shared its own worth and exactly what it did for my blog. He said that he would talk me.
Turns out that he did. I must close the offer.
After that lesson, then I never stopped evangelizing.
Give Free Consultations
Yes I know, you need to get paid each day. While it might be true that everything you know is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's helped me get the whole business enterprise. Yes clients may call me late at night or early in the morning, however providing free consultations to potential clients has tremendously increased closing rate on sales.
Clients love the small things. They also feel much more secure when you give them more information about what they are getting into and what they would like to understand about other features of online marketing. You can leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their newest product's SEO. They wanted to see who is the greater SEO services provider. While I'm easily 60 percent more costly in my yearly retainer than the other search engine optimization business, I gave out free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake up me frequently times (I sleep and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are only waiting for the contract of another (much more affordable) SEO company to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's one of my own trump cards on client acquisition.
Don't Be Scared to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by most firms. The dominant (and successful) form of advertising here is still TV. That leaves us having an 'free market' and a free market ensures that the budget is crazy.
There are businesses that offer SEO for as low as $300 a month. And yes, they assert that it's white hat -- with all of the linkbuilding tips you can ever imagine. If I tried to pull that stunt, then I would be out of business in a month's time.
While I read Seth Godin's Linchpin, I understood the importance of pricing. Louis Vuitton is able to charge that much since they are all because of quality and exclusivity. I would like to be a company like that. That is 1 reason why we provide customer exclusivity because of their niche/industry. And we also charge premium for this.
Businesses can butt-heads on lowering prices. It may be the weapon of choice to most SEO companies. The clients win and the SEO business loses.
My weapon of choice will be raising the quality of our solutions and building a new. That manner, pricing is both secondary and I'm pleased with the few really great customers I have.
Think like Louis Vuitton. Win.
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